Indomie Instant Noodles, one of the nation’s  noodles brands, recently signalled its intention to continue to be a dominant player in that market segment, as it clinched several awards for its efforts at making the noodles brand one of the  favourite diets among the nation’s kids.

The awards include ‘Overall Most Trusted Brand in 2011’, awarded to the brand, among 200 top brands in the country, after a careful research conducted by Brand Health Limited, a brand/marketing research firm in Nigeria; and the DAME (Diamond Awards for Media Excellence) award for best commercial in consumer goods category, (the Indomie Mama Do Good commercial).

Indomie also won an Excellence Award presented by the National Associations of Nigerian Students (NANS) in recognition of the outstanding and valuable contribution of Dufil Prima Foods Plc to the development and growth of the education sector through its CSR initiatives support at all levels: Primary, secondary and Tertiary institutions in Nigeria.

Speaking on the awards, the Public Relations Manager, Dufil Prima Foods Plc. Mr. Temitope Ashiwaju, noted that the awards had further reinforced the leadership status of Indomie Noodles as the number one noodle brand  in Nigeria.

Ashiwaju described the Excellence Award given to the brand and the company by the National Association of Nigerian Students (NANS) as  very symbolic,  since it clearly indicates that the huge investment in Corporate Social Responsibility (CSR) is  being recognised and appreciated.

“Indomie won several awards but I must say that the one presented to us by the NANS is a very symbolic and special one which shows that the company’s contribution is recognised and this will spur the company to do even more” he said.