Nigerite Limited, one of the leading players in the real estate sector, has announced the  launch of a promotional TV and radio campaign tagged “The Invasion”. The aim of the campaign is to create awareness, both for her corporate and daughter brands.

For over five decades, Nigerite has been known for top quality brands that have enriched lives and added economic value to real estate across Nigeria and ECOWAS countries. By this campaign, which is currently being aired by major TV and radio stations in Nigeria, Nigerite  is, again, blazing the trail in brand position and innovative brand offerings among its peers.

According to the Marketing Director,  Toyin Gbede, “we are only communicating what we have been known for; ours is a hallmark of innovation and excellence. All Nigerite brands are class A fire-rated, environmental- friendly, support green initiatives and lasts as long as your building is standing.”

The Marketing Director further emphasized that “it is an invasion into the consciousness of Nigerians that Nigerite is a brand that has not only been around for over five decades and constantly on top-notch quality brands, but one that is also moving on with time, especially with its recent introduction of Ultimate Autoclave building boards, Gemstone roofing tiles and original roofing Shingles.”

The invasion is a 60 second television commercial that brings the Nigerite experience closer to the customers’ lives and homes.